Mobile Marketing


Mobile marketing is a way to reach the consumer with their personalized devices. It is getting more important due to its cheap, easy, and fast features. Nearly everyone in a marketer’s target demographic has a mobile device, thus for the marketer it is very easy to reach all target group through mobile marketing applications. Even though mobile marketing seems to be a cheap and easy way to reach the consumer, it does not mean that all kinds of mobile marketing applications are effective ways to influence consumers and their purchasing decisions.

A consumer’s personal data can be retrieved from a subscription database, hence it is easier to reach a permission based focused target segment group with mobile marketing. The rise in mobile marketing means that inefficient mass marketing campaigns, which reached groups outside of the intended target demographic, are now a thing of the past. With mobile marketing, marketers can select and separate groups easily and make a marketing campaign based on the targeted segmentation more efficiently. So, it is possible to make personalized marketing with mobile marketing.


SMS is a wireless service available on digital mobile networks. It enables the transmission of text messages between mobile phones and other systems like electronic mail, paging, and voice mail. An SMS is up to 160 characters and it can be sent and received through the network operator's message system to the mobile phone. Among the mobile marketing applications, SMS is the most used method due to easy processing and low cost. It is also the oldest and most widely used tool for mobile marketing. The trend in Jupiter Research shows that SMS Marketing is quickly surpassing e-mail technology as a tool for marketers and for customer relationship management.

For more details: www.vtoqa.com

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